Investor presentation

Better posture.
Built into your day

Meet Straight+, an AI-powered wearable
that helps build better posture habits.

Fatih DurmazCo-founder & CEO

Product

Straight+

A gentle nudge.
A better habit

Wear it
On your upper back, with an
adhesive or necklace.
Get a nudge
On-device AI detects slouching
and triggers a gentle vibration.
Track your habits
Follow daily and weekly progress
in StraightApp.

Straight+ attached to the upper back with an adhesive

18 g15-day batteryOn-device AI

Wearable health

Posture is our starting point

Our vision: a daily companion for healthier habits.

01
Wearable
Posture feedback
in everyday life.
02
Daily insight
Understand habits
and track progress.
03
Personal guidance
Planned coaching
tailored to the user.
04
Ongoing value
Subscriptions and future
institutional applications.

WHOOP

$10.1Bvaluation, Mar 2026

$1.1B year-end 2025 bookings run rate

Oura

$11Bvaluation, Oct 2025

$907.9M FY2025 revenue, year ended Sep 30

Sources: WHOOP, Mar 31, 2026; Oura funding, Oct 14, 2025; Oura SEC filing, Sep 3, 2026.

Traction

50,000+
devices sold

Across 70+ countries.

AI-run operations

10people

30+AI agents

10X Engineering
Each person delivers 10× with AI agents.

Cumulative devices sold

We’ve grown 4X since adopting AI agents.

Company records, August 2026. Lifetime sales across all device generations.
Team includes founders and active advisors. AI agents operate under human oversight.

Business model

A purchase that starts a relationship

Hardware today. Planned coaching subscriptions for ongoing value.

One-time purchase

Straight+

$149

Wearable posture trainer
with the companion app.

Everyday use

Adhesive refills

$14.99

10-pack of adhesives
for continued daily wear.

Planned subscription

StraightApp Premium

$69/year

Or $7.99 per month.
Personalized coaching programs.

D2C list prices and planned Premium pricing, company records as of August 2026.

Growth plan · 1/2

A $3–4M revenue run rate in 12 months

$1.5M raise · Month 12 target · Proposed model

US-focused growth

Repeatable customer acquisition

Validate subscription economics

Paid conversion and retention

Grow the Straight brand

Marketing · direct sales · partnerships

Month 12 pace: 25K devices/year ≈ 2,083 devices/month. The first 12 months start when the round closes.
Proposed total: $3.999M/year. All flows use the same annualized revenue basis.

Growth plan · 2/2

An operating model for a USD 1 billion target

2027+ · Series A and subsequent growth phases · Proposed model

Device + subscription

One integrated customer experience

Large enterprise sales

Grow through enterprise accounts

Series A and beyond

Further capital to support growth

Long-term proposed model. Enterprise subscribers are included within the 1M active paid accounts.
Scale assumes subsequent funding rounds and a subscriber base built through renewals.

Competition

Where Straight+ fits

Product	Primary focus	Everyday feedback
Straight+	Posture habits	On-device AI and gentle vibrationProduct direction: metrics, scores, personal coaching and daily recommendations
Upright GO 2Direct alternative	Posture training	Slouch alerts and training plans
WHOOPAdjacent wearable	Sleep, strain and recovery	Metrics and personalized coaching
OuraAdjacent wearable	Sleep and readiness	Scores and daily guidance

Product positioning from official materials: Upright, WHOOP and Oura, reviewed September 2026.
Straight+ specifications from company product records. This is a positioning comparison.

Go to market

Global availability. Focused US growth

Our growth investment will focus on the US.

01

Available
globally

Our website, Amazon and
marketplaces serve
customers worldwide.

02

Focused
US investment

Marketing, direct sales
and partnerships to build
the Straight brand.

03

Closer to
US customers

Founder relocation to
San Francisco begins
in October 2026.

Global distribution continues. Marketing, sales and partnership investment centers on the US.

Product roadmap

Our roadmap for
personal guidance

Shipping
today
Straight+ and StraightApp
Posture feedback and
daily progress tracking.
Next
step
Personalized coaching
Planned Premium pilot.
Measure adoption and retention.
Longer
term
Explore institutional use
Validate needs and user outcomes
with potential partners.

Premium is planned. Institutional applications are a longer-term direction.

US entry market

Our initial US audience

Professionals in computer and mathematical occupations

5M

US target
audience

×

1%

Audience reach
target

=

50,000

Device sales
target

$6M

Hardware revenue potential50,000 devices × $120 net revenue

$1.73M/year

Annual subscription revenue potential25,000 Premium subscribers × $69/year

Source: BLS, May 2025 employment; 5.26M audience, rounded down to 5M.
Plan: $120 net device price · 50% Premium conversion · $69/year subscription.

Team

The team behind Straight+

Fatih Durmaz

Co-founder & CEO

Architect of device design, software,
AI infrastructure and strategy.

Göksel Sayılan

COO

Leads operations and
AI agent systems.

Deniz Demir

Partner & Brand Advisor

Advises on branding
and brand positioning.

Emre Doğaner

Partner & Marketing Advisor

Advises on the company’s
marketing activities.

10 active team members, including founders and active advisors, supported by 30+ AI agents.

The next step